Those pants sport a faded red color which is nearly pink.
Inspiration also came from the Nantucket Reds pants which so many summer visitors wear when visiting the Vineyard and Nantucket. They decided that the whale should be happy, so a smile was added. Ian and Shep realized that Martha’s Vineyard was one of the world’s most successful whaling ports so it seemed a good fit to have the whale become their logo.
The family always had one of his wooden carved whales over their front door. That happy pink whale logo was inspired by a wooden carving Ian and Shep’s dad made by hand. From then on, the company would continue to grow, adding more stores and increasing revenue until its valuation reached and exceeded $1 billion and counting. They also expanded from their initial shop- founded in 1998- to an empire of 95 stores with sales reaching $476 million by 2016. Ian and Shep listened to their customers and created not only ties- but expanded into clothing as well. This would allow the wearers to bring a bit of the summer “good life” lifestyle to work. Though both admit that they’re “not really clothing or fashion guys”, they came to the notion that they could create colorful neckties with images they loved from Martha’s Vineyard. They worked odd jobs to support their time there and eventually quit their traditional desk jobs to pursue their dream-the chance to enjoy a life “filled with the colors” of the island lifestyle they loved so much. The two brothers grew up in Connecticut, and spent their summers on Martha’s Vineyard.
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